We read dog food labels so you don't have to.

Sniff exists because there's no honest, independent place to get a straight answer about dog food. The biggest "review" sites are owned by retailers. Brand marketing is everywhere. AAFCO labels are written for regulators, not pet owners.

How we're different

• We publish the methodology in full. Every weight, every threshold, every flagged ingredient. Read it here. If you think we got something wrong, we want to know.
• Our affiliate commissions are flat. When you buy through one of our links, we earn a percentage. The percentage is the same whether the product scored a 9 or a 2. We literally cannot benefit from inflating a score.
• Every product gets the same rubric. The big-name premiums, the grocery-store regulars, the new direct-to-consumer brands. Same standards, same scrutiny.
• We acknowledge uncertainty. Every score has a confidence rating next to it. A product scoring an A with "Limited" evidence is a different signal than an A with "Robust" evidence. We show both.

What Sniff isn't

• We are not a veterinary practice. Nothing on Sniff is medical advice. If your dog has a condition, talk to your veterinarian.
• We are not a brand-sponsored content site. We've never accepted payment from a dog food manufacturer.
• We are not the final word. We're one rigorous opinion, with our reasoning published in full. Disagree with us specifically and we'll engage.

Get in touch

Questions about the methodology, corrections on a specific product score, partnership inquiries, or just want to say hi: [email protected].

Brand corrections have their own process. See our corrections page.