Brand vs brand
Instinct vs Natural Balance
Same rubric. Same nine components. Same flagged-ingredient list. Just the data.
B
Instinct
67.2
Avg score
45
Products
0
Recalls
Top-rated
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
80/100
C
Natural Balance
59.5
Avg score
56
Products
0
Recalls
Top-rated
Natural Balance Health Protection Puppy Real Chicken, Brown Rice & Pumpkin Dry Dog Food, 12-lb bag
80/100
Side by side
Metric
Instinct
Natural Balance
Average score
67.2
59.5
Median score
69
59
Products scored
45
56
A-tier products
7
7
F-tier products
0
0
% with flagged ingredient
73%
98%
Recall history
0
0
Median price/lb
$5.40
$4.00
Green highlight indicates the better value for that metric.
Top 3 from Instinct
Instinct
Instinct Raw Boost Puppy Whole Grain Real Chicken & Brown Rice Recipe Dry Dog Food, 3.5-lb bag
$6.28/lbdryFair
80
Instinct
Instinct RawBoost High Protein Real Beef Recipe Dry Dog Food, 20-lb bag
$4.50/lbdryFair
77
Instinct
Instinct RawBoost Whole Grain Gut Health Recipe with Real Chicken Dry Dog Food, 18-lb bag
$4.72/lbdryFair
77
Top 3 from Natural Balance
Natural Balance
Natural Balance Health Protection Puppy Real Chicken, Brown Rice & Pumpkin Dry Dog Food, 12-lb bag
$3.33/lbdryFair
80
Natural Balance
Natural Balance Health Protection Adult Real Chicken, Brown Rice & Pumpkin Dry Dog Food, 24-lb bag
$2.29/lbdryFair
78
Natural Balance
Natural Balance Health Protection Small Breed Adult Real Chicken, Brown Rice & Pumpkin Dry Dog Food, 12-lb bag
$3.33/lbdryFair
78
How this comparison was generated
Both brands graded the same way. Always.
Same rubric, same nine components, same flagged ingredient list. No special treatment.
Read the methodology