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Sniff
Brand vs brand

Natural Balance vs Nulo

Same rubric. Same nine components. Same flagged-ingredient list. Just the data.

C
Natural Balance
59.5
Avg score
56
Products
0
Recalls
Top-rated
Natural Balance Health Protection Puppy Real Chicken, Brown Rice & Pumpkin Dry Dog Food, 12-lb bag
80/100
Higher avg
B
Nulo
70
Avg score
50
Products
0
Recalls
Top-rated
Nulo Challenger Alpine Ranch Beef, Lamb & Pork Large Breed Puppy Dry Dog Food, 24-lb bag
84/100
Side by side
Metric
Natural Balance
Nulo
Average score
59.5
70
Median score
59
72
Products scored
56
50
A-tier products
7
20
F-tier products
0
0
% with flagged ingredient
98%
78%
Recall history
0
0
Median price/lb
$4.00
$4.13

Green highlight indicates the better value for that metric.

Top 3 from Natural Balance

Top 3 from Nulo

How this comparison was generated

Both brands graded the same way. Always.

Same rubric, same nine components, same flagged ingredient list. No special treatment.

Read the methodology