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I and Love and You Lovingly Simple Limited Ingredient Diet Lamb and Sweet Potato Dry Dog Food, 21-lb bag
I and Love and You

Lovingly Simple Limited Ingredient Diet Lamb and Sweet Potato Dry Dog Food, 21-lb bag

Evidence Fair
dry $3.76/lb

I and Love and You Lovingly Simple Limited Ingredient Diet Lamb and Sweet Potato Dry Dog Food, 21-lb bag earns a Sniff Score of 47/100 (C) with Fair evidence. 1 controversial ingredient flagged. Score capped at 59 due to no AAFCO statement.

Graded by The Sniff System

Why this score

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Premium micronutrient forms such as chelated minerals or natural vitamin E.

MNI

Score capped at 59 due to no AAFCO statement.

CAP why?

Score capped at 64 due to DCM-pulse trigger.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 34% ⓘ
Protein
30%
min (as fed)
Fat
15%
min (as fed)
Fiber
4%
max (as fed)
Moisture
12%
max
Ingredients

Read why each ingredient is good or bad for dogs.

41 total
Good Neutral Watch Flagged
  1. 1
    lamb

    Real meat. Often used for dogs with chicken or beef sensitivities. Slightly higher fat content than chicken.

  2. 2
    fish meal

    Concentrated fish protein, usually whitefish, herring, or mackerel. Strong amino acid profile.

  3. 3
    chickpeas

    Also called garbanzo beans. Affordable plant protein source, part of the legume stack the FDA examined in its heart-disease investigation. See why →

  4. 4
    ground peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

  5. 5
    pea protein

    Concentrated plant protein. Inflates the protein number on the label without matching the amino acid quality of meat.

  6. 6
    pea starch

    Refined starch from peas, mostly carbs after the protein is removed. Counts toward the legume stack the FDA examined.

  7. 7
    sunflower oil

    Common plant oil. Useful in moderation for omega-6, though too much skews the omega ratio against the dog's favor.

  8. 8
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  9. 9
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  10. 10
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  11. 11
    fish oil

    Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.

  12. 12
    vitamin a supplement

    Vitamin A in stable, standardized form. Required for vision, immune function, and growth.

  13. 13
    vitamin d3 supplement

    The active form of vitamin D dogs need. Required for calcium absorption and bone health.

  14. 14
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  15. 15
    niacin supplement

    B vitamin (B3). Required in complete dog foods, added as a supplement to standardize the dose.

  16. 16
    d-calcium pantothenate

    B vitamin (B5). Standard inclusion in complete dog foods.

  17. 17
    riboflavin supplement

    B vitamin (B2). Required in complete dog foods. The standardized form ensures consistent dosing.

  18. 18
    thiamine mononitrate

    B vitamin (B1). Essential for nervous system function. Cooked-in vitamin loss is why thiamine is always added back.

  19. 19
    pyridoxine hydrochloride

    B vitamin (B6). Essential for protein metabolism. Standard inclusion in complete formulas.

  20. 20
    folic acid

    B vitamin (B9), essential for cell function. Standard in complete dog foods.

  21. 21
    vitamin b12 supplement

    Essential for red blood cell formation and neurological function. Plant ingredients lack B12, so it has to be added.

  22. 22
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  23. 23
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  24. 24
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  25. 25
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

Showing first 25 of 41. Position 1-5 has the largest weight in the recipe.

25 of 25 ingredients have a curated note. Coverage grows over time.