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Iams Proactive Health High Protein Chicken & Beef Dry Dog Food, 30-lb bag
Iams

Proactive Health High Protein Chicken & Beef Dry Dog Food, 30-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $1.57/lb

Iams Proactive Health High Protein Chicken & Beef Dry Dog Food, 30-lb bag earns a Sniff Score of 78/100 (A) with Fair evidence. Zero controversial ingredients flagged. Strong protein profile with chicken as the primary ingredient, delivering high biological value..

Graded by The Sniff System

Why this score

Strong protein profile with chicken as the primary ingredient, delivering high biological value.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

AAFCO feeding trial substantiation for not stated.

ACF

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 36%
Protein
32%
min (as fed)
Fat
18%
min (as fed)
Fiber
5%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

32 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  2. 2
    chicken by-product meal

    Ground organs, bone, and tissue. Nutritionally dense, especially the liver and gizzard fractions. Named species ('chicken') is what matters. Generic 'poultry by-product meal' is the one to worry about.

  3. 3
    ground whole grain corn

    Whole corn with the kernel intact. Decent fiber and B vitamins, though it can crowd out meat in cheaper recipes.

  4. 4
    ground whole grain sorghum
  5. 5
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.

  6. 6
    brewers rice

    Broken rice kernels left over from milling, usually destined for human beer-making. Cheaper than whole or even white rice. Same carbs, less nutrition than the brown version.

  7. 7
    beef

    Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.

  8. 8
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid.

  9. 9
    dried plain beet pulp

    Beet fiber, with the sugar removed. Long unfairly maligned. It's a real soluble fiber that supports stool quality.

  10. 10
    natural flavors

    Same as natural flavor. Usually hydrolyzed liver or broth, adds palatability.

  11. 11
    dried egg product

    Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.

  12. 12
    brewers dried yeast

    Yeast left over from brewing. Rich in B vitamins and amino acids. A traditional and well-tolerated inclusion.

  13. 13
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

  14. 14
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  15. 15
    caramel color

    Artificial coloring made by heating sugars. Cosmetic. Some forms contain trace 4-MEI, a compound the IARC lists as possibly carcinogenic.

  16. 16
    peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

  17. 17
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  18. 18
    fructooligosaccharides

    Prebiotic fiber, often called FOS. Feeds beneficial gut bacteria, similar in function to inulin.

  19. 19
    dl-methionine

    Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.

  20. 20
    l-lysine hydrochloride
  21. 21
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative.

  22. 22
    citric acid

    Natural antioxidant preservative. Helps keep fats from going rancid.

  23. 23
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

  24. 24
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  25. 25
    zinc oxide

    Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.

Showing first 25 of 32. Position 1-5 has the largest weight in the recipe.

23 of 25 ingredients have a curated note. Coverage grows over time.