Proactive Health High Protein Chicken & Beef Dry Dog Food, 30-lb bag
Iams Proactive Health High Protein Chicken & Beef Dry Dog Food, 30-lb bag earns a Sniff Score of 78/100 (A) with Fair evidence. Zero controversial ingredients flagged. Strong protein profile with chicken as the primary ingredient, delivering high biological value..
Graded by The Sniff System
Strong protein profile with chicken as the primary ingredient, delivering high biological value.
Quality carbohydrate sources with fermentable fiber.
AAFCO feeding trial substantiation for not stated.
Controversial ingredients · 1
- sodium seleniteSynthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.
Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →
Read why each ingredient is good or bad for dogs.
- 1protein animalchicken
Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.
- 2protein animalchicken by-product meal
Ground organs, bone, and tissue. Nutritionally dense, especially the liver and gizzard fractions. Named species ('chicken') is what matters. Generic 'poultry by-product meal' is the one to worry about.
- 3ground whole grain corn
Whole corn with the kernel intact. Decent fiber and B vitamins, though it can crowd out meat in cheaper recipes.
- 4ground whole grain sorghum
- 5protein animalchicken meal
Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.
- 6brewers rice
Broken rice kernels left over from milling, usually destined for human beer-making. Cheaper than whole or even white rice. Same carbs, less nutrition than the brown version.
- 7protein animalbeef
Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.
- 8fatchicken fat
Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid.
- 9dried plain beet pulp
Beet fiber, with the sugar removed. Long unfairly maligned. It's a real soluble fiber that supports stool quality.
- 10othernatural flavors
Same as natural flavor. Usually hydrolyzed liver or broth, adds palatability.
- 11dried egg product
Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.
- 12brewers dried yeast
Yeast left over from brewing. Rich in B vitamins and amino acids. A traditional and well-tolerated inclusion.
- 13fatflaxseed
Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.
- 14mineralpotassium chloride
Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.
- 15caramel color
Artificial coloring made by heating sugars. Cosmetic. Some forms contain trace 4-MEI, a compound the IARC lists as possibly carcinogenic.
- 16legumepeas
Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →
- 17supplementcholine chloride
Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.
- 18fiberfructooligosaccharides
Prebiotic fiber, often called FOS. Feeds beneficial gut bacteria, similar in function to inulin.
- 19supplementdl-methionine
Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.
- 20l-lysine hydrochloride
- 21preservative naturalmixed tocopherols
Natural vitamin E used to keep fats from going rancid. The good kind of preservative.
- 22preservative naturalcitric acid
Natural antioxidant preservative. Helps keep fats from going rancid.
- 23vegetablecarrots
Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.
- 24mineralferrous sulfate
Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.
- 25zinc oxide
Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.
Showing first 25 of 32. Position 1-5 has the largest weight in the recipe.
23 of 25 ingredients have a curated note. Coverage grows over time.