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Sniff
Now Fresh Grain-Free Small Breed Adult Recipe Dry Dog Food, 12-lb bag
Now Fresh

Grain-Free Small Breed Adult Recipe Dry Dog Food, 12-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $5.33/lb

Now Fresh Grain-Free Small Breed Adult Recipe Dry Dog Food, 12-lb bag earns a Sniff Score of 64/100 (B) with Fair evidence. 1 controversial ingredient flagged. Reasonable protein quality. de-boned turkey delivers solid amino acid coverage..

Graded by The Sniff System

Why this score

Reasonable protein quality. de-boned turkey delivers solid amino acid coverage.

PQI

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK

AAFCO formulation inferred from declared adult maintenance. Verbatim statement not published by retailer.

ACF

Contains high legume stacking. Multiple pulse-family ingredients in top 15. Mitigated by taurine supplementation or organ meat (natural taurine precursor) in top 10..

CIP
Guaranteed analysis
Dry-matter protein: 30% ⓘ
Protein
27%
min (as fed)
Fat
17%
min (as fed)
Fiber
4.5%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

56 total
Good Neutral Watch Flagged
  1. 1
    de-boned turkey
  2. 2
    dried egg

    Whole eggs. The highest-quality protein on any ingredient label, by amino acid score.

  3. 3
    peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

  4. 4
    potato

    Standard white potato. Steady carb source, common starch in grain-free recipes.

  5. 5
    potato flour
  6. 6
    pea flour

    Powdered peas, usually used as a binder or filler. Counts toward the legume stack the FDA flagged.

  7. 7
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  8. 8
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

  9. 9
    canola oil

    Plant oil. Some omega-3 from the parent plant, though dogs absorb it less efficiently than fish-derived omega-3. Fine in moderation.

  10. 10
    de-boned salmon
  11. 11
    de-boned duck
  12. 12
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  13. 13
    coconut oil

    Saturated fat with medium-chain triglycerides. Mostly marketing in the doses kibble uses, but harmless.

  14. 14
    apples

    Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.

  15. 15
    pea fiber

    Insoluble fiber from peas. Doesn't carry the protein-inflation concern of pea protein. Mostly there for stool quality.

  16. 16
    monocalcium phosphate

    Source of calcium and phosphorus. Standard mineral inclusion in complete dog foods.

  17. 17
    tomato
  18. 18
    alfalfa
  19. 19
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

  20. 20
    pumpkin

    Soluble fiber that supports stool quality. Mild and well-tolerated.

  21. 21
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  22. 22
    squash

    Real vegetable. Fiber, vitamin A, gentle on the stomach. Similar nutrition role to sweet potato.

  23. 23
    bananas
  24. 24
    blueberries

    Antioxidants, real. But the amount in any kibble is too small to do much. Mostly marketing.

  25. 25
    cranberries

    Often added with a urinary-tract-support marketing angle. Real cranberry compounds help in concentrate form, but kibble doses are small.

Showing first 25 of 56. Position 1-5 has the largest weight in the recipe.

18 of 25 ingredients have a curated note. Coverage grows over time.