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Nulo Freestyle Beef Recipe with Apples Grain-Free Freeze-Dried Raw Dog Food, 18-oz bag
Nulo

Freestyle Beef Recipe with Apples Grain-Free Freeze-Dried Raw Dog Food, 18-oz bag

Evidence Fair
AAFCO compliance inferred from product name
freeze dried $43.55/lb

Nulo Freestyle Beef Recipe with Apples Grain-Free Freeze-Dried Raw Dog Food, 18-oz bag earns a Sniff Score of 75/100 (A) with Fair evidence. Zero controversial ingredients flagged. Strong protein profile with beef as the primary ingredient, delivering high biological value..

Graded by The Sniff System

Why this score

Strong protein profile with beef as the primary ingredient, delivering high biological value.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI
Guaranteed analysis
Dry-matter protein: 44% ⓘ
Protein
42%
min (as fed)
Fat
28%
min (as fed)
Fiber
6%
max (as fed)
Moisture
5%
max
Ingredients

Read why each ingredient is good or bad for dogs.

29 total
Good Neutral Watch Flagged
  1. 1
    beef

    Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.

  2. 2
    beef heart
  3. 3
    beef liver

    Organ meat. Among the most nutrient-dense ingredients available, rich in B vitamins, iron, and vitamin A.

  4. 4
    beef kidneys
  5. 5
    ground beef bone
  6. 6
    apples

    Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.

  7. 7
    broccoli

    Real vegetable. Adds fiber and some antioxidants. Fine in the small amounts used in kibble.

  8. 8
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  9. 9
    carrot

    Real vegetable. Fiber, beta-carotene, antioxidants. Same as carrots, sometimes singular on labels.

  10. 10
    kale

    Leafy green with antioxidants and fiber. Small dose in kibble, but it's not just for marketing.

  11. 11
    spinach

    Leafy green. Some iron, vitamin K, and fiber. The dose in kibble is small but it's real food.

  12. 12
    parsley

    Real herb. Trace amount of vitamins K and C. The dose in kibble is small, mostly there for label appeal.

  13. 13
    blueberries

    Antioxidants, real. But the amount in any kibble is too small to do much. Mostly marketing.

  14. 14
    apple cider vinegar
  15. 15
    ground flaxseed

    Cracked flaxseed for better digestibility. Same plant omega-3s as whole flaxseed, just easier for the dog to extract.

  16. 16
    salmon oil

    Pure omega-3s. The thing skin-and-coat formulas are usually built around.

  17. 17
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  18. 18
    sunflower oil

    Common plant oil. Useful in moderation for omega-6, though too much skews the omega ratio against the dog's favor.

  19. 19
    dried kelp

    Natural source of iodine and trace minerals. A common premium-brand inclusion.

  20. 20
    inulin

    Prebiotic fiber that feeds beneficial gut bacteria. Same compound found in chicory root.

  21. 21
    dried bacillus coagulans fermentation product

    Probiotic strain. More heat-stable than lactobacillus, which means more of it likely survives kibble processing.

  22. 22
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  23. 23
    zinc proteinate

    Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.

  24. 24
    iron proteinate

    Iron bound to protein for better absorption. The premium form versus inorganic iron sulfate.

  25. 25
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative.

Showing first 25 of 29. Position 1-5 has the largest weight in the recipe.

21 of 25 ingredients have a curated note. Coverage grows over time.