Skip to main content
Sniff
PetPlate Human Grade Lamb, Venison & Beef Variety Pack Fresh Wet & Air-Dried Baked Dry Dog Food, 12-oz cup, case of 10
PetPlate

Human Grade Lamb, Venison & Beef Variety Pack Fresh Wet & Air-Dried Baked Dry Dog Food, 12-oz cup, case of 10

Evidence Fair
air dried $14.84/lb

PetPlate Human Grade Lamb, Venison & Beef Variety Pack Fresh Wet & Air-Dried Baked Dry Dog Food, 12-oz cup, case of 10 earns a Sniff Score of 59/100 (C) with Fair evidence. Zero controversial ingredients flagged. Score capped at 59 due to no AAFCO statement.

Graded by The Sniff System

Why this score

Quality carbohydrate sources with fermentable fiber.

CQI

Reasonable protein quality. ground lamb delivers solid amino acid coverage.

PQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Score capped at 59 due to no AAFCO statement.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 26% ⓘ
Protein
6.4%
min (as fed)
Fat
3.5%
min (as fed)
Fiber
1.1%
max (as fed)
Moisture
75.5%
max

Wet and fresh foods contain more water than kibble (typically 65-78%). On a dry-matter basis, this food's protein content is roughly 26%, comparable to premium kibble (typically 30-45% DMB protein).

Ingredients

Read why each ingredient is good or bad for dogs.

88 total
Good Neutral Watch Flagged
  1. 1
    ground lamb

    Real meat. Often used for dogs with chicken or beef sensitivities. Slightly higher fat content than chicken.

  2. 2
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  3. 3
    lamb liver

    Organ meat. Same nutrient-density story as chicken or beef liver, dense in B vitamins, iron, vitamin A.

  4. 4
    apples

    Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.

  5. 5
    quinoa

    Pseudo-grain with a complete amino acid profile. Rare in dog food because it's expensive.

  6. 6
    broccoli

    Real vegetable. Adds fiber and some antioxidants. Fine in the small amounts used in kibble.

  7. 7
    vinegar

    Mild acid used for flavor or pH adjustment. Safe at typical inclusion.

  8. 8
    potato starch

    Refined potato. Pure carb energy, low on other nutrition. Often used as a binder in grain-free recipes.

  9. 9
    dicalcium phosphate

    Calcium and phosphorus combined. Required source of both minerals, especially in formulas without much bone content.

  10. 10
    safflower oil
  11. 11
    salmon oil

    Pure omega-3s. The thing skin-and-coat formulas are usually built around.

  12. 12
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  13. 13
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  14. 14
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  15. 15
    ferrous fumarate
  16. 16
    magnesium oxide

    Inorganic magnesium. Functional at AAFCO doses, less efficiently absorbed than chelated forms.

  17. 17
    copper amino acid complex

    Copper bound to amino acids for better absorption. Premium form versus copper sulfate.

  18. 18
    zinc oxide

    Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.

  19. 19
    potassium iodide

    Source of iodine, an essential trace mineral for thyroid function. Required for AAFCO-complete formulas.

  20. 20
    manganese amino acid complex

    Manganese bound to amino acids for better absorption. The chelated form most premium brands use.

  21. 21
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

  22. 22
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative.

  23. 23
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  24. 24
    malt extract
  25. 25
    taurine

    Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.

Showing first 25 of 88. Position 1-5 has the largest weight in the recipe.

22 of 25 ingredients have a curated note. Coverage grows over time.