Skip to main content
Sniff
Purina Pro Plan Bright Mind Senior Adult 7+ Beef & Brown Rice Entree Wet Dog Food, 10-oz tub, case of 8
Purina Pro Plan

Bright Mind Senior Adult 7+ Beef & Brown Rice Entree Wet Dog Food, 10-oz tub, case of 8

Evidence Fair
AAFCO compliance inferred from product name
wet $6.35/lb

Purina Pro Plan Bright Mind Senior Adult 7+ Beef & Brown Rice Entree Wet Dog Food, 10-oz tub, case of 8 earns a Sniff Score of 57/100 (C) with Fair evidence. 1 controversial ingredient flagged. Primary concern: no declared omega-3 source. fish oil, salmon oil, and algae oil all absent..

Graded by The Sniff System

Why this score

Reasonable protein quality. beef delivers solid amino acid coverage.

PQI

Quality carbohydrate sources with declared fiber.

CQI

AAFCO feeding trial substantiation for adult maintenance.

ACF

No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.

FQI

Contains meat by-products. Unnamed by-products lack species traceability. Named by-products (chicken by-products) are CLEAR..

CIP

Controversial ingredients · 2

  • meat by-products
    Unspecified species. AAFCO definition allows organs, blood, bone. but the lack of a named source means quality and consistency are not auditable.
  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 48% ⓘ
Protein
12%
min (as fed)
Fat
3%
min (as fed)
Fiber
1.5%
max (as fed)
Moisture
75%
max

Wet and fresh foods contain more water than kibble (typically 65-78%). On a dry-matter basis, this food's protein content is roughly 48%, comparable to premium kibble (typically 30-45% DMB protein).

Ingredients

Read why each ingredient is good or bad for dogs.

20 total
Good Neutral Watch Flagged
  1. 1
    water

    Just water. Counted on the label of any wet or fresh food. The number tells you the moisture content.

  2. 2
    beef

    Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.

  3. 3
    wheat gluten

    Concentrated wheat protein. Like other plant gluten meals, it pads the protein number on the label without contributing meat-quality amino acids.

  4. 4
    liver

    Generic liver, usually chicken or beef. Among the most nutrient-dense ingredients a dog can eat. Named species is more informative.

  5. 5
    brown rice

    Whole grain that's easy to digest. Steady carb energy plus a little fiber.

  6. 6
    meat by-products Flagged

    Unnamed organ meats and tissue. Could be nutritious, but no species is listed, so quality varies by batch.

  7. 7
    corn starch-modified
  8. 8
    vegetable oil

    Unnamed plant oil. Could be soy, canola, corn, or a blend. Named oils like sunflower or canola are more transparent.

  9. 9
    tricalcium phosphate

    Calcium and phosphorus source. Same role as dicalcium phosphate, slightly different ratio.

  10. 10
    artificial and natural flavors
  11. 11
    soy flour

    Refined soy. Cheap plant protein, common in budget formulas. Pads the protein percent without matching meat amino acids.

  12. 12
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  13. 13
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  14. 14
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  15. 15
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  16. 16
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

  17. 17
    manganese sulfate

    Inorganic manganese. Functional but less well-absorbed than the chelated proteinate form.

  18. 18
    potassium iodide

    Source of iodine, an essential trace mineral for thyroid function. Required for AAFCO-complete formulas.

  19. 19
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

  20. 20
    choline chloride. c442820

17 of 20 ingredients have a curated note. Coverage grows over time.