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Purina Pro Plan Complete Essentials Adult Shredded Blend Turkey & Rice High Protein Formula with Probiotics Dry Dog Food, 33-lb bag
Purina Pro Plan

Complete Essentials Adult Shredded Blend Turkey & Rice High Protein Formula with Probiotics Dry Dog Food, 33-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $2.26/lb

Purina Pro Plan Complete Essentials Adult Shredded Blend Turkey & Rice High Protein Formula with Probiotics Dry Dog Food, 33-lb bag earns a Sniff Score of 57/100 (C) with Fair evidence. Zero controversial ingredients flagged. Primary concern: no declared omega-3 source. fish oil, salmon oil, and algae oil all absent..

Graded by The Sniff System

Why this score

AAFCO feeding trial substantiation for adult maintenance.

ACF

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK

Premium micronutrient forms such as chelated minerals or natural vitamin E.

MNI

No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.

FQI

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 30% ⓘ
Protein
26%
min (as fed)
Fat
16%
min (as fed)
Fiber
3%
max (as fed)
Moisture
12%
max
Ingredients

Read why each ingredient is good or bad for dogs.

30 total
Good Neutral Watch Flagged
  1. 1
    turkey

    Real meat. Lean protein, good amino acid profile, often well-tolerated by dogs sensitive to chicken.

  2. 2
    rice

    Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.

  3. 3
    wheat

    Whole wheat. Fine for most dogs, though a portion are sensitive. Not a quality concern, just a fit-for-your-dog question.

  4. 4
    poultry by-product meal

    Unnamed poultry. The mix can include any combination of chicken, turkey, or other birds, with no traceability. Named by-product meals are fine. This one isn't.

  5. 5
    whole grain corn

    Whole corn with the kernel intact. Decent fiber and B vitamins, though it can crowd out meat in cheaper recipes.

  6. 6
    soybean meal

    Concentrated soy protein. Cheap plant protein that pads the label number, common in budget formulas.

  7. 7
    beef fat preserved with mixedtocopherols
  8. 8
    corn protein meal

    Concentrated corn protein. Similar in role to corn gluten meal, pads the protein number on the label without matching meat amino acids.

  9. 9
    dried egg product

    Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.

  10. 10
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  11. 11
    dried beetpulp
  12. 12
    glycerin

    Humectant used in soft-moist foods to keep them chewy. Safe in moderation but a signal of a processed semi-moist product.

  13. 13
    mono and dicalcium phosphate

    Source of calcium and phosphorus. Standard inclusion in complete dog foods.

  14. 14
    fish meal

    Concentrated fish protein, usually whitefish, herring, or mackerel. Strong amino acid profile.

  15. 15
    wheat bran
  16. 16
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  17. 17
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  18. 18
    soybeanoil
  19. 19
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  20. 20
    zinc proteinate

    Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.

  21. 21
    manganese proteinate

    Manganese bound to protein for better absorption. The chelated form most premium brands use.

  22. 22
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  23. 23
    copperproteinate
  24. 24
    calcium iodate

    Source of iodine for thyroid function. Functional, required in complete formulas.

  25. 25
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

Showing first 25 of 30. Position 1-5 has the largest weight in the recipe.

20 of 25 ingredients have a curated note. Coverage grows over time.