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Wellness Simple Limited Ingredient Adult Grain-Free Natural Turkey & Potato Dry Dog Food, 26-lb bag
Wellness

Simple Limited Ingredient Adult Grain-Free Natural Turkey & Potato Dry Dog Food, 26-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $3.42/lb

Wellness Simple Limited Ingredient Adult Grain-Free Natural Turkey & Potato Dry Dog Food, 26-lb bag earns a Sniff Score of 66/100 (B) with Fair evidence. Zero controversial ingredients flagged. Reasonable protein quality. turkey delivers solid amino acid coverage..

Graded by The Sniff System

Why this score

Reasonable protein quality. turkey delivers solid amino acid coverage.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

Named fresh meat paired with same-species meal, a strong extrusion architecture.

STACK

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 29% ⓘ
Protein
26%
min (as fed)
Fat
11%
min (as fed)
Fiber
5%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

41 total
Good Neutral Watch Flagged
  1. 1
    turkey

    Real meat. Lean protein, good amino acid profile, often well-tolerated by dogs sensitive to chicken.

  2. 2
    turkey meal

    Turkey with the water cooked out. Per pound, packs more protein than fresh turkey.

  3. 3
    dried ground potatoes
  4. 4
    peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

  5. 5
    potato

    Standard white potato. Steady carb source, common starch in grain-free recipes.

  6. 6
    dried plain beet pulp

    Beet fiber, with the sugar removed. Long unfairly maligned. It's a real soluble fiber that supports stool quality.

  7. 7
    canola oil

    Plant oil. Some omega-3 from the parent plant, though dogs absorb it less efficiently than fish-derived omega-3. Fine in moderation.

  8. 8
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

  9. 9
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  10. 10
    dried chicory root

    Natural prebiotic. Feeds beneficial gut bacteria. The same compound (inulin) used in human gut-health products.

  11. 11
    taurine

    Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.

  12. 12
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  13. 13
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  14. 14
    mixed tocopherols added to preserve freshness

    Natural vitamin E used as a preservative. The good kind of antioxidant on a label.

  15. 15
    niacin supplement

    B vitamin (B3). Required in complete dog foods, added as a supplement to standardize the dose.

  16. 16
    zinc proteinate

    Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.

  17. 17
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  18. 18
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  19. 19
    iron proteinate

    Iron bound to protein for better absorption. The premium form versus inorganic iron sulfate.

  20. 20
    vitamin a supplement

    Vitamin A in stable, standardized form. Required for vision, immune function, and growth.

  21. 21
    thiamine mononitrate

    B vitamin (B1). Essential for nervous system function. Cooked-in vitamin loss is why thiamine is always added back.

  22. 22
    d-calcium pantothenate

    B vitamin (B5). Standard inclusion in complete dog foods.

  23. 23
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

  24. 24
    pyridoxine hydrochloride

    B vitamin (B6). Essential for protein metabolism. Standard inclusion in complete formulas.

  25. 25
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

Showing first 25 of 41. Position 1-5 has the largest weight in the recipe.

24 of 25 ingredients have a curated note. Coverage grows over time.