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Sniff
Heritage Ranch by H-E-B

Adult Chicken & Brown Rice Recipe

Evidence Limited
AAFCO compliance inferred from product name
dry

Heritage Ranch by H-E-B Adult Chicken & Brown Rice Recipe earns a Sniff Score of 69/100 (B) with Limited evidence. Zero controversial ingredients flagged. Strong protein profile with chicken as the primary ingredient, delivering high biological value..

Graded by The Sniff System

Why this score

Strong protein profile with chicken as the primary ingredient, delivering high biological value.

PQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Quality carbohydrate sources with fermentable fiber.

CQI

Controversial ingredients · 1

  • sodium selenite
    Synthetic selenium source. Selenium is essential, but sodium selenite has a narrower safety margin than organic alternatives like selenium yeast. Better-formulated foods use the organic form.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Protein
n/a
min (as fed)
Fat
n/a
min (as fed)
Fiber
n/a
max (as fed)
Moisture
n/a
max
Ingredients

Read why each ingredient is good or bad for dogs.

49 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  2. 2
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken.

  3. 3
    brown rice

    Whole grain that's easy to digest. Steady carb energy plus a little fiber.

  4. 4
    brewers rice

    Broken rice kernels left over from milling, usually destined for human beer-making. Cheaper than whole or even white rice. Same carbs, less nutrition than the brown version.

  5. 5
    rice

    Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.

  6. 6
    dried plain beet pulp

    Beet fiber, with the sugar removed. Long unfairly maligned. It's a real soluble fiber that supports stool quality.

  7. 7
    pea protein

    Concentrated plant protein. Inflates the protein number on the label without matching the amino acid quality of meat.

  8. 8
    dried peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

  9. 9
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid.

  10. 10
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  11. 11
    dicalcium phosphate

    Calcium and phosphorus combined. Required source of both minerals, especially in formulas without much bone content.

  12. 12
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  13. 13
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  14. 14
    dried egg product

    Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.

  15. 15
    flaxseeds

    Plural form, same as flaxseed. Plant source of omega-3, helpful for skin and coat.

  16. 16
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

  17. 17
    fish oil

    Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.

  18. 18
    oatmeal

    Gentle on the stomach. Slow-release carbs and soluble fiber that supports stool quality.

  19. 19
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  20. 20
    blueberries

    Antioxidants, real. But the amount in any kibble is too small to do much. Mostly marketing.

  21. 21
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  22. 22
    l-threonine

    Essential amino acid. Sometimes added when plant proteins dominate, since threonine is naturally lower in plants than meat.

  23. 23
    cranberries

    Often added with a urinary-tract-support marketing angle. Real cranberry compounds help in concentrate form, but kibble doses are small.

  24. 24
    citric acid

    Natural antioxidant preservative. Helps keep fats from going rancid.

  25. 25
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative.

Showing first 25 of 49. Position 1-5 has the largest weight in the recipe.

25 of 25 ingredients have a curated note. Coverage grows over time.