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Sniff
Instinct the raw brand

raw meals:puppy

Evidence Limited
AAFCO compliance inferred from product name
raw

Instinct the raw brand raw meals:puppy earns a Sniff Score of 69/100 (B) with Limited evidence. Zero controversial ingredients flagged. Reasonable protein quality. chicken delivers solid amino acid coverage..

Graded by The Sniff System

Why this score

Reasonable protein quality. chicken delivers solid amino acid coverage.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI
Guaranteed analysis
Protein
n/a
min (as fed)
Fat
n/a
min (as fed)
Fiber
n/a
max (as fed)
Moisture
n/a
max
Ingredients

Read why each ingredient is good or bad for dogs.

28 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  2. 2
    beef liver

    Organ meat. Among the most nutrient-dense ingredients available, rich in B vitamins, iron, and vitamin A.

  3. 3
    beef spleen
  4. 4
    beef kidney

    Organ meat. Dense in B vitamins, iron, and trace minerals. Among the most nutritious ingredients on any label.

  5. 5
    cod
  6. 6
    pumpkin seeds
  7. 7
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

  8. 8
    apples

    Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.

  9. 9
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  10. 10
    vegetable

    Unnamed vegetable. No way to know what species. Named vegetables are far more transparent.

  11. 11
    montmorillonite clay

    Natural clay used as a binder and anti-caking agent. Functional, not nutritional.

  12. 12
    ground miscanthus grass

    Same as miscanthus grass. A plant fiber source, mostly there for stool quality.

  13. 13
    ground flaxseed

    Cracked flaxseed for better digestibility. Same plant omega-3s as whole flaxseed, just easier for the dog to extract.

  14. 14
    salmon oil

    Pure omega-3s. The thing skin-and-coat formulas are usually built around.

  15. 15
    chicory root

    Prebiotic fiber that supports gut bacteria. A genuine functional ingredient, not marketing.

  16. 16
    tricalcium phosphate

    Calcium and phosphorus source. Same role as dicalcium phosphate, slightly different ratio.

  17. 17
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  18. 18
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  19. 19
    thiamine mononitrate

    B vitamin (B1). Essential for nervous system function. Cooked-in vitamin loss is why thiamine is always added back.

  20. 20
    vitamin d supplement
  21. 21
    potassium chloride zinc proteinate
  22. 22
    copper proteinate

    Copper bound to protein for better absorption. Common in better-formulated diets.

  23. 23
    manganese proteinate

    Manganese bound to protein for better absorption. The chelated form most premium brands use.

  24. 24
    calcium iodate

    Source of iodine for thyroid function. Functional, required in complete formulas.

  25. 25
    mixed tocopherals

Showing first 25 of 28. Position 1-5 has the largest weight in the recipe.

19 of 25 ingredients have a curated note. Coverage grows over time.